About
A Bangkok practice for travel demand reading
Sense Latticehub Co., Ltd. was established in 2016 to help hotel revenue teams interpret leisure and corporate travel demand before they lock rates and inventory fences.
Origin
The practice began when former hotel revenue managers and market researchers noticed that weekly pickup meetings often lacked a shared reading of citywide and corridor-level demand. Early work focused on Bangkok’s commercial districts—Ploenchit, Sukhumvit, and Silom—before expanding to Phuket, Chiang Mai, and resort clusters along the Andaman coast.
How we work
Engagements stay close to rooms, dates, and segments. We gather PMS extracts, public booking signals, and your competitive set, then produce charted briefings your team can debate in a single sitting. We do not take over nightly rate loading; we prepare the evidence your revenue committee uses.
Values
- Specific markets over generic national averages
- Plain language beside every chart
- Respect for commercial confidentiality between competing hotels
- Timelines that match real pricing calendars, not endless research cycles
People
Nalinee Sawatdee leads seasonal briefings and spent a decade in cluster revenue roles across Bangkok full-service hotels.
Anurak Thongprasert specialises in competitive market-set reviews for leisure resorts and secondary cities.
Pimchanok Rattanaporn designs forecast workshops and segment deep-dives for MICE and regional leisure pockets.
Registered business name: Sense Latticehub Co., Ltd. Established 2016. Office near Le Royal Meridien Hotel on Ploenchit Road, Bangkok.